EF Campus Connect
Education First · 2018 - 2023
Challenge
EF Campus Connect is an all-in-one mobile app built for students embarking on global language immersion programs (from 2 to 12 weeks) across global campuses. Addressing a gap in communication and engagement for students and parents, which often led to booking cancellations. The goal was to create a seamless experience for users to stay informed, engaged, and excited about their journey.
Solution
I collaborated with stakeholders and users to develop a versatile app tailored to diverse age groups, programs, and travel stages. The app combines essential features like academic goals, activities, trip, accommodation, friends, profile, and engaging elements such as activity planning and trip recommendations, ensuring personalized experiences to keep users engaged at every step.
Business Impact
I collaborated with stakeholders and users to develop a versatile app tailored to diverse age groups, programs, and travel stages. The app combines essential features like academic goals, activities, trip, accommodation, friends, profile, and engaging elements such as activity planning and trip recommendations, ensuring personalized experiences to keep users engaged at every step.
-25%
Booking Churn — Kept students excited and parents informed throughout the
critical pre-trip window.
+35%
Activity Upsell Conversion — Monetized local excursions through personalized
preference matching.
+50%
Faster Onboarding Completion — Streamlined documentation and pre-departure
formalities.
